IBYS launches new Solution for QoE Measurement of Smartphone End-Users

Ibys Technologies announces the launch of the new solution "IBYS PhoneMonitor". This new solution allows measuring the quality of experience (QoE) of Smartphones / Blackberry end-users while accessing simple and composed services in single and multi-channel mobile environments.

IBYS PhoneMonitor is a solution that is capable of measuring the real experience of subscribers that uses Smartphones and Blackberries accessing simple and composed mobile services that Telecommunication operators offer through their GSM, GPRS, UMTS and HSPA networks. The solution is able to manage and monitor events of services such as Voice, Message Services, Internet Services, etc. according to the use of the Smartphone by the subscriber and collects this monitored data into a central database where it is translated to subjective User Experience Key Performance Indicators.

The solution consists of two main modules; a small software client installed in the Smartphone / Blackberry and a central Web Server Application for the complete managing and supervision of the monitored user experience.

The software installed within the End-User Terminal (Smartphone) collects information about the real use of services by the subscribers. This software client monitors the activity of the subscribers’ use of the services. The data generated by the activity is sent periodically to a central database server which processes and analyzes the produced information generating KPIs and quality reports. The communication between the Smartphone and the Server is completely transparent to the subscribers.

The Server provides also a centralized complete supervision for each Smartphone besides real-time monitoring tools for network coverage, Cell ID, LAC, 2G or 3G availability, radio signal lost, fading, cell handoff and also internal data from the device itself (like battery status, etc). It also registers based on GPS the movements of an end-user which can be graphically presented as routes in a map using GoogleMaps.

IBYS’ CEO, Fernando Palop, says, “Although QoE is perceived as something subjective, it is the only measurement that is really relevant for customers of a certain service. Being able to measure the experience of customers in a controlled manner helps operators to understand what may be wrong with their services. The only way to know how customers see your business is to look at it from their perspective. IBYS Phone Monitor is an innovative and cost-effective solution that provides these measurements of the subscribers’ experience and gives the operator the right understanding of the functioning of their service from the point of view of the end-user.”